PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mellowafurniture.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • Log files – track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

We also use tools such as:

  • Google Analytics
  • Facebook Pixel
  • Google Tag Manager

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to:

  • Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations)
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, in line with your preferences

We use Device Information to:

  • Screen for potential risk and fraud (in particular, your IP address)
  • Improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and assessing marketing performance)

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

  • We use Shopify to power our online store
  • We use Google Analytics to understand how customers use the Site

We may also share your Personal Information to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests such as subpoenas or search warrants
  • Protect our rights

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising via:

You can also opt out of some services via the Digital Advertising Alliance:
http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to:

  • Access personal information we hold about you
  • Request correction, updating, or deletion of your personal information

To exercise these rights, please contact us using the details below.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons.

CONTACT US

For more information about our privacy practices, or if you have questions, please contact us:

Email: support@mellowafurniture.com

COMPANY DETAILS

Name: Mellowa Furniture LTD
Number: 15933516
Address: 49 King Edwards Avenue, Gloucester, United Kingdom, GL1 3DF